The introduction of generative AI avatars that represent a variety of types, age groups, body sizes and diversity characteristics is revolutionizing the way fashion can be presented.
Although the use of artificially generated avatars raises ethical questions and is sometimes perceived with concern, progress and the introduction of new technologies have always accompanied humanity. Artificial intelligence is not a passing phenomenon; it will change the way we work in many ways. Although the ethical concerns should not be ignored, it is important to recognize and harness the positive effects of this technology to drive the future.
Especially in the field of e-commerce, this innovative technology opens up the opportunity to promote or expand diversity and variety in the representation of beauty and bodies. By using different avatars, e-shops can represent a wider range of body types, ethnicities and age groups, leading to a better representation and appreciation of diversity.
The conscious decision to include diversity in product presentation sends a strong signal to consumers. It shows that the company recognizes and promotes a broad spectrum of beauty ideals, which is not only ethically valuable, but also positively influences the brand image. Online stores can market their products globally, with photorealistic avatars that reflect the cultural diversity and beauty ideals of different target markets, resulting in a global market appeal.
By recognizing themselves and their diversity in the models presented, customers feel understood and valued. This strengthens the emotional connection to the brand and increases customer satisfaction, as the product presentation creates more realistic expectations and therefore has a positive influence on the purchase decision.
The presentation of fashion using digital avatars can also contribute to sustainability by reducing the need for physical photo shoots with all their resources - from the production of samples to travel. The use of AI to create diverse avatars enables fast and cost-efficient production of marketing materials. This helps to reduce the fashion industry's environmental footprint.
The challenge is to use these technologies in a way that preserves dignity and rights while paving the way for a new era in the modeling and fashion industry.
We create tailor-made runway fashion videos for use at points of interest in stationary retail or as social media content that respond specifically to current trends and are produced cost-effectively. This type of content requires a combination of modern AI tools and in-depth expertise in using these technologies to achieve exceptional results.
Thanks to the continuous development of the tools, it is possible to depict realistic human movement sequences, which means that the videos set new standards both technically and visually.
The use of AI-supported productions allows new trends to be adapted quickly, without the long lead times of traditional productions. In addition, the digital creation of catwalks enables a significant reduction in costs, as there are no high production costs for models, travel or locations.
This innovative method offers creative flexibility and enables scenarios that would often be difficult or impossible to realize in reality.
Customized AI avatars form the basis for flexible fashion photo shoots. These avatars can be used effortlessly in different poses and environments and adapt seamlessly to various scenarios.
Using text-to-image prompting technology, unique scenes are created, ranging from surreal fantasy worlds to hyper-realistic settings. After the digital scene creation, the real garments are seamlessly integrated into the AI-generated backgrounds. This creates a perfect combination of real and digital elements that is produced in a high-quality and cost-efficient way for brands and campaigns.
This innovative production method offers considerable advantages: it enables maximum creative freedom, as it creates scenarios that would often be difficult or impossible to implement in the real world. The method is also extremely time and cost efficient, as there is no need for expensive locations, travel and high production costs.
As physical models and production teams are not required on site, AI-based productions can be implemented faster and more cost-effectively. Long-term flexibility is also a major advantage, as once generated avatars can easily be reused for future projects. This versatile adaptability makes AI-based fashion photo shoots particularly attractive for the fashion, advertising and editorial sectors, which can be used optimally across different media and platforms.