The traditional modelling business is faced with challenges such as limited career duration due to age or physical changes. The introduction of virtual avatars based on real models opens up new dimensions in career organisation. Models no longer have to end their careers due to age-related changes. Digital avatars enable them to continue to be present and generate revenue on a virtual level.
 
A licence model in which models receive a share of the income from their digital avatars creates a continuous source of income, even if physical orders decline.
 
While the benefits of this technology are obvious, it is important to take ethical concerns seriously and address them respectfully. It is crucial that models have full control and consent over how their digital images are used. Transparency and clear agreements are the key here.
 
For modelling agencies, the integration of AI-generated avatars offers a unique opportunity to position themselves at the forefront of technological innovation while supporting the careers of their models in a sustainable and ethically responsible way.

We support you in evaluating the innovative opportunities that artificial intelligence opens up for your business model. The challenge is to use these technologies in a way that preserves dignity and rights while paving the way for a new era in the modelling and fashion industry.